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Logan Lynn
Dave Wilderson
When it came to finding a partnership, we were drawn to Mr. Wilderson for many reasons. He owns a business that he is very passionate about. Having a side business takes a lot of work and dedication.
Hannah and I had sat down with Dave the last week of summer to discuss our possible ideas. Here we really got to empathize with him and what he is wanting to see happen with his business.
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Customers
Why will they come? What do I have that someone else doesn’t? Will they come back? These questions are just a few examples of what goes on in a business owner's head when trying to connect to the customer.
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Empathize
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“How might we increase community awareness of Wilderson Tree Farm“
Define
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Design Thinking Process
we met with Tyler Bowser who is a digital marketing supervisor at QCHI. We reached out to Mr. Bowser with the hope of getting his feedback since he has a lot of marketing experience. Tyler also gave us a few tips on ideas we could use such as, identify the tree signs and making “swag”. I found this meeting to be very beneficial for me and for the project. I got to see how an actual marketer takes and breaks down businesses and it was really interesting to see his take on it.
Prototype Test
Ideate
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